About me

Hi, I'm Sarah. I'm a mother to 3 beautiful cats and live in Petaluma, California. Almost everything is made right in my little house that was built in 1906. I'm the person behind product development, manufacturing, packaging, order filling, and customer service.
I got into embroidery because I needed a hobby that I could do with a cat on my lap. I started listing my embroideries on Etsy, and after a while (a long while), I started getting requests for kits and embroidery patterns of some of my most popular designs. In March of 2020, I made the life changing Wash Your Fucking Hands kit. It was the right thing at the right time, and it propelled my Etsy to unbelievable heights.
After a while of embroidery and embroidery kits, I dipped my foot into making stickers. I made stickers of my embroidery designs, and also adult versions of stickers I loved as a kid, and they all had to be holographic, of course. I had no idea the sticker loving, millennial, tongue of a sailor niche was as big as it was. Because stickers started to become my most popular items!